UI redesign and motion system for Italy's leading utilities app, focused on improving clarity, accessibility, and daily usability.

The updated interface helps millions of users easily manage bills, payments, and consumption data through an intuitive and visually cohesive experience. The redesign introduced a clearer information hierarchy, refined microinteractions, and smooth transitions that enhanced overall product consistency and improved the sense of responsiveness and trust.

The Challenge

When the project began, Hera offered five separate apps for electricity/gas, water, waste, electric mobility, and support (including booking appointments with live agents). This fragmentation led to inconsistent experiences and user confusion.

The existing apps suffered from complex navigation, unclear feedback, and limited accessibility. The project’s goal was to design a unified app that simplified user journeys, improved accessibility, and enhanced satisfaction while reducing support calls.

My Role

As part of a multidisciplinary design team, I worked alongside two other UI Designers and three UX Designers on the redesign of Hera’s multi-utility app. I led the creation of motion and microinteractions, defining how the interface feels and responds across complex user flows, while also contributing to the development of a cohesive visual system and scalable components.